Award-Winning Broome Eco-Tourism Business for Sale Just Listed

BROOME WHALE WATCHING
An iconic Broome tourism business entering its 20th year of operations, Broome Whale Watching (BWW) is a well-established, award-winning charter operation and one of the most recognised names in Kimberley day-tourism. Pioneers of whale watching in the region and creators of Australia's first Snubfin Dolphin Cruise, BWW has built an outstanding reputation over nearly two decades, reflected in a 4.9-star average across more than 2,100 combined Google and TripAdvisor reviews.

THE BUSINESS
o Fully equipped, turnkey operation
o Diverse revenue streams: Snubfin Dolphin Eco Cruises, Sunset Cruises, seasonal Whale Watching Cruises, private charters, school and cultural cruises, plus ad hoc contracts with universities, media, and NGOs
o Operating in a high-margin, seasonal market, BWW delivers solid returns within a condensed working year, leaving ample time for lifestyle flexibility or expansion into complementary tourism ventures
o Strong repeat and referral client base supported by an established affiliate network of over 60 accommodation providers, travel agents and booking platforms
o Prominent community profile, actively supporting local initiatives including wildlife rehabilitation and conservation programs
o Stable staff base with historically easy recruitment of suitable staff
o Qualified and trained team of staff, with the outgoing Owner prepared to provide comprehensive assistance and training, facilitating a smooth and confident transition
o Seasonal operation (March to late November), giving an owner up to three months off each year
o Quality Tourism and Sustainable Tourism accreditations, with an active Accessible Tourism Program and Tourism Emissions Program

ASSETS
o MV Orcaella, a 15m commercial power catamaran with 46-passenger capacity
o Amphibious "SeaLegs" transfer vehicle with trailer
o Three guest transport buses
o Tractor and jinker for vessel launch and retrieval
o 2x Broome moorings, ideally situated on either side of the peninsula, offering protection from seasonal winds

OPTIONAL COMMERCIAL PROPERTY
Freehold 1,535m² industrial site, centrally located in Bilingurr, including a large workshop, commercial kitchen, office and a two-storey staff residence, with room for further expansion.
The premises provide ample vacant space to accommodate future growth, offering the incoming buyer the flexibility to expand operations, including the potential acquisition of an additional charter vessel to increase fleet capacity and service offerings.

THE OPPORTUNITY
BWW suits an owner-operator, couple, or established tourism business looking for a proven, high-margin operation in one of WA's premier tourism destinations. No prior marine experience is required (qualified staff skipper the vessel), with the outgoing Owners committed to providing full training and handover support.
Supporting the ongoing profitability of the business, Broome was recently ranked #1 in Australian Traveller Magazine's Top 50 Towns to Visit, and whale watching remains one of the region's signature drawcards during its peak visitor season.

Get in touch with Swan Marine for more information. Call Mike on Call Seller or Email Seller